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Most Loved
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Lemonade Hoodie
Regular price $109.00 AUDRegular priceUnit price / per -
Lilac Dreams Hoodie
Regular price $109.00 AUDRegular priceUnit price / per -
Fairy Floss Crew Jumper Adults
Regular price $99.00 AUDRegular priceUnit price / per -
Fairy Floss Crew Jumper Kids
Regular price $49.00 AUDRegular priceUnit price / per -
Blueberry Chill Crew Jumper Kids
Regular price $49.00 AUDRegular priceUnit price / per -
Fairy Floss Tracksuit Pants Kids
Regular price $35.00 AUDRegular priceUnit price / per

Fast Bundle
Mum and Mini Bundle - Fairy Floss
Regular price
$208.80 AUD
Regular price
$232.00 AUD
Sale price
$208.80 AUD
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ABOUT US
JR. the Label was born out of pure mum chaos — between us we’ve got six kids, zero spare hands, and one big dream. Tay juggles life with Maggie and Eddie, while Lyss is kept on her toes by Winnie, Lenny, Sonny, and Herbie.
Somewhere between nappy changes, snack negotiations, and never-ending laundry, we created JR. The Label — bringing you high-quality, on-trend clothing from our little rural town of Maffra. Because if we can wrangle this many kids, we can definitely design a cute outfit (or ten).