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Our customers love our products

5

The colour of this set is unmatched. My daughter looks super cute in this and I love that I can hand it down to my other kids!

5

LOVE LOVE LOVE...Absolutely love them, they so warm and toasty, great for chill days, upset I had to wash them hahaha

5

The coziest hoodie!!!Absolutely love the lilac dreams hoodie! A beautiful colour, thick material and perfect for winter. 😍

5

Lemonade for the winThis hoodie is next level comfy and it will definitely be a staple this winter.

5

The colour of this set is unmatched. My daughter looks super cute in this and I love that I can hand it down to my other kids!

5

LOVE LOVE LOVE...Absolutely love them, they so warm and toasty, great for chill days, upset I had to wash them hahaha

5

The coziest hoodie!!!Absolutely love the lilac dreams hoodie! A beautiful colour, thick material and perfect for winter. 😍

5

Lemonade for the winThis hoodie is next level comfy and it will definitely be a staple this winter.

5

The colour of this set is unmatched. My daughter looks super cute in this and I love that I can hand it down to my other kids!

5

LOVE LOVE LOVE...Absolutely love them, they so warm and toasty, great for chill days, upset I had to wash them hahaha

5

The coziest hoodie!!!Absolutely love the lilac dreams hoodie! A beautiful colour, thick material and perfect for winter. 😍

5

Lemonade for the winThis hoodie is next level comfy and it will definitely be a staple this winter.

5

The colour of this set is unmatched. My daughter looks super cute in this and I love that I can hand it down to my other kids!

5

LOVE LOVE LOVE...Absolutely love them, they so warm and toasty, great for chill days, upset I had to wash them hahaha

5

The coziest hoodie!!!Absolutely love the lilac dreams hoodie! A beautiful colour, thick material and perfect for winter. 😍

5

Lemonade for the winThis hoodie is next level comfy and it will definitely be a staple this winter.

5

The colour of this set is unmatched. My daughter looks super cute in this and I love that I can hand it down to my other kids!

5

LOVE LOVE LOVE...Absolutely love them, they so warm and toasty, great for chill days, upset I had to wash them hahaha

5

The coziest hoodie!!!Absolutely love the lilac dreams hoodie! A beautiful colour, thick material and perfect for winter. 😍

5

Lemonade for the winThis hoodie is next level comfy and it will definitely be a staple this winter.

5

The colour of this set is unmatched. My daughter looks super cute in this and I love that I can hand it down to my other kids!

5

LOVE LOVE LOVE...Absolutely love them, they so warm and toasty, great for chill days, upset I had to wash them hahaha

5

The coziest hoodie!!!Absolutely love the lilac dreams hoodie! A beautiful colour, thick material and perfect for winter. 😍

5

Lemonade for the winThis hoodie is next level comfy and it will definitely be a staple this winter.

5

Perfect 👏🏻Perfect sizing, I'm long limbed but very small in the body so I was worried the xs would have too short of sleeves. I was WRONG, they fit so perfect and snug, the hoody being bigger is absolutely a game changer. Never taking it off 🤪

5

The comfort!! Soooo soft and comfortable! I think I may have to buy more in future 

5

The Shorts of My dreams!!! These are summer outfit goals!! Love that they can be mixed and matched with the tees!

5

Comfy and cute! My daughter absolutely loves these and asks to wear them everyday since buying them! She said they are super warm and comfy.

5

Love the versatility of this tee! Fabric is amazing and fits my son well!

5

Perfect 👏🏻Perfect sizing, I'm long limbed but very small in the body so I was worried the xs would have too short of sleeves. I was WRONG, they fit so perfect and snug, the hoody being bigger is absolutely a game changer. Never taking it off 🤪

5

The comfort!! Soooo soft and comfortable! I think I may have to buy more in future 

5

The Shorts of My dreams!!! These are summer outfit goals!! Love that they can be mixed and matched with the tees!

5

Comfy and cute! My daughter absolutely loves these and asks to wear them everyday since buying them! She said they are super warm and comfy.

5

Love the versatility of this tee! Fabric is amazing and fits my son well!

5

Perfect 👏🏻Perfect sizing, I'm long limbed but very small in the body so I was worried the xs would have too short of sleeves. I was WRONG, they fit so perfect and snug, the hoody being bigger is absolutely a game changer. Never taking it off 🤪

5

The comfort!! Soooo soft and comfortable! I think I may have to buy more in future 

5

The Shorts of My dreams!!! These are summer outfit goals!! Love that they can be mixed and matched with the tees!

5

Comfy and cute! My daughter absolutely loves these and asks to wear them everyday since buying them! She said they are super warm and comfy.

5

Love the versatility of this tee! Fabric is amazing and fits my son well!

5

Perfect 👏🏻Perfect sizing, I'm long limbed but very small in the body so I was worried the xs would have too short of sleeves. I was WRONG, they fit so perfect and snug, the hoody being bigger is absolutely a game changer. Never taking it off 🤪

5

The comfort!! Soooo soft and comfortable! I think I may have to buy more in future 

5

The Shorts of My dreams!!! These are summer outfit goals!! Love that they can be mixed and matched with the tees!

5

Comfy and cute! My daughter absolutely loves these and asks to wear them everyday since buying them! She said they are super warm and comfy.

5

Love the versatility of this tee! Fabric is amazing and fits my son well!

5

Perfect 👏🏻Perfect sizing, I'm long limbed but very small in the body so I was worried the xs would have too short of sleeves. I was WRONG, they fit so perfect and snug, the hoody being bigger is absolutely a game changer. Never taking it off 🤪

5

The comfort!! Soooo soft and comfortable! I think I may have to buy more in future 

5

The Shorts of My dreams!!! These are summer outfit goals!! Love that they can be mixed and matched with the tees!

5

Comfy and cute! My daughter absolutely loves these and asks to wear them everyday since buying them! She said they are super warm and comfy.

5

Love the versatility of this tee! Fabric is amazing and fits my son well!

5

Perfect 👏🏻Perfect sizing, I'm long limbed but very small in the body so I was worried the xs would have too short of sleeves. I was WRONG, they fit so perfect and snug, the hoody being bigger is absolutely a game changer. Never taking it off 🤪

5

The comfort!! Soooo soft and comfortable! I think I may have to buy more in future 

5

The Shorts of My dreams!!! These are summer outfit goals!! Love that they can be mixed and matched with the tees!

5

Comfy and cute! My daughter absolutely loves these and asks to wear them everyday since buying them! She said they are super warm and comfy.

5

Love the versatility of this tee! Fabric is amazing and fits my son well!

THE ULTIMATE COMFORT AWAITS...

CHILL IN STYLE, LIVE IN COMFORT

ABOUT US

JR. the Label was born out of pure mum chaos — between us we’ve got six kids, zero spare hands, and one big dream. Tay juggles life with Maggie and Eddie, while Lyss is kept on her toes by Winnie, Lenny, Sonny, and Herbie.

Somewhere between nappy changes, snack negotiations, and never-ending laundry, we created JR. The Label — bringing you high-quality, on-trend clothing from our little rural town of Maffra. Because if we can wrangle this many kids, we can definitely design a cute outfit (or ten).