JR. the Label was born out of pure mum chaos — between us we’ve got six kids, zero spare hands, and one big dream. Tay juggles life with Maggie and Eddie, while Lyss is kept on her toes by Winnie, Lenny, Sonny, and Herbie.

Somewhere between nappy changes, snack negotiations, and never-ending laundry, we created JR. The Label — bringing you high-quality, on-trend clothing from our little rural town of Maffra. Because if we can wrangle this many kids, we can definitely design a cute outfit (or ten).